H.E. Prince Rashid Khan of Rashid Khan Aerosystems & Equity and Holger Heims, Managing Director of Falcon Equity Advisors, have launched a new company called "Reach In Style".
Based in Zurich, Switzerland "Reach In Style" will bring together well known luxury brands and corporate aircraft to create branded VIP aircraft interiors, with licensing rights of several top luxury brands in the world. Following substantial interest in this concept, the first branded interior project is currently in negotiations.
One of the primary tasks of the new company is to announce which of the global business jet manufacturers has been selected to be coupled with one of the world's foremost iconic brands for the VVIP interior. The "Reach In Style" business plan is to focus on business jets that are produced as "limited edition" aircraft giving the passengers a " brand lifestyle experience" as they travel.