With a newly won UK AOC and a second Learjet 45 joining its new base at London Biggin Hill, Switzerland-based aircraft charter and management company Perfect Aviation (www.perfect.aero) is building up its presence in the UK.
Perfect has built an experienced team at Biggin Hill, including newly appointed Ground Operations Manager Gary Whitecunas, Quality Manager Barry Holloway and Director of Maintenance, Nigel Cooper. Its UK AOC, obtained in June, complements Perfect’s Portuguese AOC awarded two years ago when it first commenced revenue operations.
Perfect now operates six aircraft under management. The company’s two UK-registered Learjet 45s join an existing Portuguese registered fleet including a Challenger 604, Learjet 60XR and Falcon 2000EX Easy, all under a Portuguese AOC, together with a privately managed Global Express XRS, based in Moscow. Further large cabin aircraft are scheduled to join the fleet before year end.
Perfect will be talking up its capabilities at MIU Events’ new Business Aviation Europe conference and exhibition this week (14-15 September) at Biggin Hill Airport.
Listed on SIX Stock Exchange
Listed on the Swiss main stock exchange (SIX), Perfect Aviation SA is a publicly listed company with both institutional and private investors. Unique amongst business aircraft operators, Perfect reports its results in line with IFRS international financial reporting standards. The group auditor is PWC and the company prides itself on its ethics which focus on operating entirely transparently. Via a smart and secure web portal, (designed in-house) Perfect shares every supplier invoice and logs all expenditure with its aircraft owners. The company never accepts kickbacks or commissions from suppliers and all leveraged benefits are passed back to the client.
“For too long some practitioners in the business aviation industry have hidden their real charges and remuneration from clients and instead explored convenient deals with suppliers - typically fuel & handling companies, maintenance companies and insurance suppliers,” challenges Perfect CEO Will Curtis. “This is an unsustainable model because, quite apart for the contractual implications between client and the aircraft management company, such practices are increasingly likely to breach criminal laws such as the UK bribery Act. Within 10 years we believe there will be no possibility of receiving undeclared kick backs or supplier rescissions,” he asserts.
Perfect set to expand internationally
Will Curtis, who has considerable experience leading business aviation companies in the UK and the Middle East, was appointed CEO of Perfect Aviation in early 2010 with a mandate to restructure and develop the company for further growth. Now based in Switzerland at company headquarters close to Geneva, he has put together a strong management team at Perfect to help grow the business internationally. The new base at Biggin Hill is complemented by an operations base in Lisbon, Portugal. The company also has Sales Offices in Monaco, Moscow (Perfect Aviation will also be represented at Jet Expo this week) and in Beijing in China where it intends to grow its presence to take advantage of the emerging opportunities in that region.
Marketing efforts have been bolstered, including the launch of a range of new leisure-driven travel incentives through the Perfect Travel Club. Perfect Ski will see the company launch direct flights with its Learjet 45 fleet from London City Airport to principal ski airports during the winter (December to April), while Perfect Shopping offers exclusive shopping packages in Paris and Milan.
While the Perfect business model is focused on its transparency to clients, the company places an equally strong emphasis on customer service and quality too. For example, it works with leading in-flight catering supplier Alison Price on Air to offer fine cuisine, tailored to a client’s taste.
“I am very pleased to bring the Perfect brand and ethos to the UK, along with a terrific management team,” said Will Curtis. “I have long been a keen supporter of London Biggin Hill Airport and the close network of the business aviation sector in the UK. Looking ahead, building up our business here is well timed with the approach of the Olympics in 2012 and hopefully some economic growth thereafter.
Over the next 12 months we hope to add to our managed fleet, expand our maintenance and technical capabilities in Europe, enter new beneficial partnerships, generate increased revenues and better collaborations and equally importantly, have some fun along the way.”