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Service excellence remains key to success in Middle East business aviation
Service excellence remains key to success in Middle East business aviation
Shane O´Hare, President and CEO of Royal Jet - the Abu Dhabi-based international luxury flight services company - identified service excellence as amongst the main ingredients of a successful business formula in the Middle East´s business aviation industry. Speaking at ´The Future of Business Aviation´ conference in Bahrain earlier this week, held under the patronage of the Kingdom of Bahrain Civil Aviation Authority (CAA), O´Hare, said, "Customer Service has been a critical and vital component of Royal Jet´s service DNA and having a service culture enables one to build a strong brand." "Our service pedigree, of course, comes from our VIP and Presidential Flight heritage but it is our highly trained individuals who make the difference. Service is not just about what happens in the air but also providing bespoke operations from maintenance to flight operations to ground operations. The customer must remain at the very core of everything we do," he added. O´Hare was amongst the event´s key speakers as he made a presentation on the ´Latest developments faced by Business Aviation within the Middle East and globally´. Other keynote speakers included Ali Al Naqbi, Founding Chairman, Middle East Business Aviation Association (MEBAA) and Captain Abdulrahman Al Gaoud, Undersecretary for Civil Aviation Affairs, Bahrain. The conference provided valuable update on the latest trends and regulatory issues within the Middle East business aviation market, and other issues that were discussed included the gray market, pricing and addressing the needs of customers from the Middle East market. Citing Royal Jet´s own track record of continued growth and award-winning service excellence that enabled the company to weather the economic recession, O´Hare mentioned that its strategy included an extension of its core services, ambitious fleet planning and aircraft acquisition, new partnerships, extension of its geographic footprint and formulating innovative products.

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