Over the next five years, Hawker Beechcraft expects sales growth outside of North America to continue to outpace sales growth within North America.
As an example, ten years ago, the US market accounted for more than 70 per cent of new sales. Accordingly, the company is devoting additional resources to capture such growth.
”We are seeing growth potential in emerging markets including Africa, Asia, China, India, the Middle East, Russia and South America,” said Sean McGeough, Hawker Beechcraft President of Europe, Middle East and Africa.
“Overall, the drivers of demand for new aircraft purchases are slowly returning to pre-financial crisis levels, and demand is currently stronger in these emerging markets than in North America and Europe.”
The installed base of aircraft in Russia, the Middle East, Africa and Latin America is between 20 and 25 percent of the installed base in the US In Asia, the corresponding figure is just six per cent.
“There are a number of reasons for this variation around the world, including the availability of financing tools, customer service issues and a lack of parts supply programmes,” McGeough said. “We see many of these issues as an opportunity for Hawker Beechcraft. With increased globalisation and regulatory liberalisation, barriers to growth in these markets are falling.”
Hawker Beechcraft is beginning to see stabilisation in key market indicators and is cautiously optimistic that market recovery will begin in 2012.