Pilatus Business Aircraft, Ltd. has announced the appointment of Charles D. Mayer as Vice President, Marketing. Mayer is responsible for developing and implementing marketing strategies, branding initiatives and promotional activities that support Pilatus products and services in the Americas. He will lead marketing communications, market analysis, database management, and the development of customer-driven, product marketing initiatives.
“Charles is a great addition to our leadership team, and we are excited to benefit from his expert marketing strategies and keen eye for identifying opportunities that further advance our product and service offerings,” said Thomas Bosshard, President and CEO.
Mayer’s career spans more than 15 years in marketing within the aviation and luxury automotive categories. Most recently, Mayer was Vice President of Marketing for Hawker Beechcraft where he re-launched the brands worldwide and won numerous awards for marketing effectiveness and creativity. Prior to joining HBC, Mayer served as Director of Marketing, media and advertising for Ferrari Maserati North America, where he was responsible for leading the successful marketing launch of Maserati in the U.S. Prior to that, he played a leadership role in the highly-acclaimed rebranding of Cadillac as Senior Vice President with D’Arcy Advertising and also led marketing communications and brand strategy for Jaguar Cars North America.