UK based charter company Air Charter Ltd. has rebranded and will be unveiling its new look at this year´s EIBTM, an annual global Meetings & Incentive Exhibition (MICE), held in Barcelona.
“The previous look, which we’d had since inception in 1992, was very dated and in desperate need of an overhaul. It did not reflect the modern way in which Air Charter operates,” comments co-owner and MD Tim Procter. “Our large jet charter business is very buoyant with a regular international client base of specialist groups including corporate shuttles, sports teams, fans and event organisers using the large jets, but we want to broaden our customer base. We are hoping the new image will appeal to our existing clients, and will also attract business from a different market looking to charter mid-size and smaller jets.” The new image was created by Edinburgh-based Hookson who were initially appointed to re-design the website.
Air Charter provides a range of charter services from executive jets & helicopters, to large corporate groups flying for special events. With the new look in place, Air Charter intends to expand its business by targeting new markets for its charter services.