FlairJet, Europe´s first commercial operator of the Embraer Phenom 100 entry level jet, is preparing for the arrival of two Phenom 300 light jets later this year. An additional two pilots have already been recruited for its London Oxford Airport base and the first set of crew training was completed in Dallas at the end of August. FlairJet, which currently operates three Phenom 100s, has enjoyed a successful introduction to the market and importantly, has consistently achieved a monthly operating profit since May 2010, just five months after obtaining its AOC.
Over the summer the FlairJet trio of aircraft has been operating flights to destinations including Corsica, Sardinia, Dubrovnik, Lisbon, and has regularly flown to Cannes, Nice and Paris. "The Phenom 100 is proving very popular with yacht owners and FlairJet has carved a niche serving this important market," says David Fletcher, CEO and Chief Pilot. "We are also witnessing an increase in client loyalty. During the week clients utilize us to serve their business needs and then come Friday, fly their family on weekend breaks. We continue to win business as brokers and their clients genuinely like the product." For the winter season the Phenom 100 can operate into Chambery and it is now aiming to get approval for other popular ski destinations such as Sion.
The growth in business is reflected in the increase of FlairJet personnel, which now numbers 15, up from 8 in December 2009. The company has implemented an innovative approach to its business structure by enabling pilots to become skilled in other areas of the business. For example, First Officer Danielle Stoney also embraces a role which sees her as the conduit for sales to the charter broker fraternity; whilst First Officer Daniel Marshall is utilising his knowledge of IT and marketing to support technological evolution and company promotion. "Offering pilots a chance to get involved with the day to day business has demonstrated a number of benefits," says David, who leads by example with his dual role. "It means they are much more involved and gain an improved understanding of how the business works."
FlairJet will showcase its newest and third Phenom 100 (G-RAAL) at the Business Aviation and General Aviation Day at Marshall Cambridge Airport on 21 September. This recent addition to the fleet, which is amongst the first in Europe to feature Embraer´s redesigned, wider seats, is managed by FlairJet for a private French owner. It features a sparkling white interior with white melamine drop down tables. "If Apple designed an aircraft it would look just like this," states Fletcher, highlighting its iMac like appearance.