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Royal Jet´s Diversification Strategy continues to fuel strong growth
Royal Jet´s Diversification Strategy continues to fuel strong growth
Royal Jet, the Abu Dhabi-headquartered international executive flight services Company, has seen solid growth over the past year, beating its own forecasts despite the global economic downturn. This is in large part due to its strategy of diversification and part of its five year plan to 2013. Speaking at the Dubai Air Show, Royal Jet’s President & CEO Shane O’Hare said business has grown in a declining market, therefore clearly increasing regional market share. “Other aspects of the business including our brokerage service, aircraft management, medical evacuation services, Saudi initiatives and Fixed Base Operations are all making significant contributions to the financial health of the company,” he said. Results of the past few years were a clear endorsement of the vision and leadership of its chairman, H.E. Sheikh Hamdan Bin Mubarak Al Nahyan, together with the hard work of all its staff. Further proof that our business plan is working well recently came with another World Travel Award for World’s Leading Private Jet Charter – for the third successive year. “It is, yet again, a clear indication of the high regard that Royal Jet has amongst its industry peers,” added O’Hare. Other contributors to the Royal Jet 2009 success story include the new brokerage service: “Since its inception at the start of this year, it has quickly grown to become an integral part of our business portfolio. The 24/7 service, has already well exceeded our forecasts in terms of the amount of bookings handled and revenue generation it has achieved,” he said. Quality is a key driver in the increase in demand for our aircraft. This is expected to grow following the refurbishment and upgrade of the company’s five Boeing Business Jets at a cost of some $50 million. This ongoing programme will shortly reach a signficant milestone when the first of these rejoins the fleet after being fitted out to the highest standards imaginable. “It will be the most technologically advanced BBJ in the world,” said O’Hare. Saudi Arabia, too, had played a major part in the Royal Jet success story. “The recently implemented alliance with ARABASCO, the Kingdom’s premier FBO provider, created strategic hubs in Jeddah, Riyadh, Madinah and Yanbu. Royal Jet operates a BBJ and a Gulfstream 300 and by consolidating our position within the Kingdom, we have witnessed an increase in revenue there of over 40 per cent,” he added. “So in summary, 2009 has been an excellent year for us,” he said. “But there is yet more to look forward to next year beginning with work on a major new maintenance facility to be built at Abu Dhabi International Airport This will have a full MRO capability, so we will be able to undertake third party maintenance. We expect this to be operational at the start of 2011. Shane O’Hare also said that Royal Jet had been working closely with Abu Dhabi Airport Company on a major new presence at Al Bateen Executive Airport, and would hope to be able to make an announcement on that in the first few months of the coming year. He continued, “Royal Jet continues to up the stakes, setting ever higher standards that keep us way ahead of our competition. The outlook for the coming months is looking extremely positive and fully validates our business strategy of diversification and moving into new markets across the region. Our meticulous attention to detail in every facet of our business continues to pay off. 2010 will be another excellent year in the Royal Jet success story and we are confident we will boost our profitability and world standing even further,” O’Hare concluded.

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