TAG Aviation will early next year step up marketing for its light jet management programme, targeted at customers with business jets up to the size of the Cessna Citation CJ3. The move will coincide with the formal launch of its VLJ Flying Club fractional ownership scheme, a collaboration between TAG and aviation investor Rolf Ilsley, and a catalyst for the light jet programme.
"We realised while working on the VLJ fractional programme that there is much interest from owners of small jets for a professional management company that can leverage all the benefits of a large organisation," says TAG light jet programme manager Matthew Sheble.
Although Swiss-headquartered TAG has traditionally specialised in the management of mid-size to VIP airliner business aircraft, Sheble says the credibility of the TAG brand has extended to owners of new and current owners of small business jets who do not want to manage or fly their own aircraft. "We are not a start-up company for a start-up category," Sheble says.