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Bombardier’s view on the Russian market

Bombardier’s view on the Russian market
With little prospect of an economic resurgence any time soon, business jet activity in Europe and Russia is reported to be generally down from historic levels. Bombardier Business Aircraft VP Europe, Africa & Middle East Trevor Lambarth and Regional VP Central & Eastern Europe, CIS & Russia Valeria Kolyuchaya recently talked to FlyCorporate’s Phil Rose about Bombardier’s view on the Russian market. Honeywell predicts that over the next five years demand for business aircraft in Europe will represent only about 12% of global demand — far less than in the past. Does this correspond with what you’re seeing across the region? Lambarth: The European business jet fleet currently accounts for approximately 10% of the worldwide bizjet installed base. Europe is the second largest market for business aviation and we expect it to remain among the three most active markets — generating the most revenues — over the next 10 years. Based on our market forecast, we anticipate close to 1,670 deliveries (industry total) in Europe by 2022. Do any particular countries or regions stand out as favoring particular types of Bombardier aircraft? Lambarth: Our portfolio of products is very well positioned across all markets. We see great interest in our Learjet family, especially since introducing the new Learjet 70 and Learjet 75 at the end of last year. We’re very excited about the entry into service of our new Challenger 350 aircraft later this year, and we’re confident it will build on the success of the Challenger 300. Finally, we see strong demand for our entire Global family of aircraft, especially in emerging markets, where long and ultra-long range is a very attractive feature. What do you consider the reasons for the popularity of Bombardier products in Russia? Which characteristics appeal especially? Kolyuchaya: In Russia our customers have always said that the most important features that affect a purchase decision are the cabin — its size, configuration, and features — and the range. Comfort and range are two things Bombardier understands. Naturally, with Russia’s vast landmass these are factors that really drive a customer’s decision on which jet to purchase. Because our Russian customers frequently fly long distances, we know that our Challenger and Global jets have great appeal. Both aircraft families offer the ultimate in comfort and range — for example, the Global 6000 will easily fly eight passengers from Moscow to Singapore or Moscow to Los Angeles non-stop. We’ve already been seeing huge interest in the Global 7000 and Global 8000 jets. These two aircraft offer the blend of range, superior comfort, and massive cabin space that we know will attract Russian customers’ interest. Overall, the market in this region is set to see very solid growth. We expect to see growth across all product families, with the Global and Challenger jet categories leading the way. How would you characterize the Russian market? Do you see a customer preference for larger or longer-range bizjets, for example? Kolyuchaya: The CIS region is experiencing one of the highest fleet growth rates anywhere. We expect this to continue in coming years. Given the country’s geography, and the long distances Russian customers have to fly to conduct business, regional demand for business jets is highly concentrated in medium and large-size aircraft, such as our Challenger and Global platforms. Based on our market forecast, demand in the Russia and CIS region over the next 20 years is expected to be strong. The business fleet in Russia and CIS is expected to increase at a compound annual growth rate of 7% over the next 20 years — the third highest in the world after Greater China and India — and to account for 1,925 aircraft in 2032. In the next 20 years we expect to see a total of 1,570 business jets delivered in the Russia and CIS region.

Поделиться: http://www.fly-corporate.com/article/oem-brokerage/jetexpo2014/bombardier%E2%80%99s-view-russian-market
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