Business Aviation has truly “taken it on the chin” over the past 2 years. A combination of poor public perception, endless negative press and an historic recession had left business aviation in one of its worst downturns in recent memory. The climb back has been slow and halting much like many industries still reeling from the economy but the past few months have finally given our industry a “Golden Opportunity” to finally turn our business around for good.
Anyone who has traveled on the airlines these days for business or pleasure can understand the frustrations of flying. The endless series of “fees”, rising ticket prices, and the reduction of capacity has left many a business traveler upset, but the perceived lower cost of airline travel still kept those people flying. However the recent controversy with the new TSA security procedures have many in business saying “enough is enough,” and some have come decided to come back to our industry.
While no one questions the need for security these days and in the future, many business and elite travelers realize that these new procedures are not going to change any time soon and can only be expected to increase as new threats emerge and are dealt with. With the loss of time, comfort and in some cases personal dignity, the business and elite aviation traveler has begun to realize that business aviation (charter, fractional and corporate) has many advantages and fewer of the hassles of traveling the airlines. Now that these people are coming back to the bizav fold, it is up to each and every person working in the aviation community to make sure we continue to make the case for the growth of and expansion of our industry. Truly this period is our “golden opportunity” to recapture our lost business.
It is of critical importance that campaigns like NBAA’s “No Plane No Gain” and other Bizav advocacy programs be expanded and presented not only to common target groups, but also to the general public. Every bizav flight department should be putting its absolute best foot forward to our long lost clients to keep and retain these people after what I call “the season of fear” that caused so many corporations to close their flight departments and charter companies to go out of business. Rather than feeding on the anger of the public against the TSA procedures, we can continue to push the convenience and more importantly the increase in productivity using business aviation.
While we are still a long way from the good times that our industry enjoyed in the past, this burst of new business presents us with the best chance to hold on to and create new opportunities. Remember, we should never take for granted that business aviation clients have a right to be choosy and can and will move to other modes of travel if they are not given the level of service and convenience that they expect. We can also show our clients that business aviation travel can be safe and efficient without being overly intrusive. In the end, if we take full advantage of our golden opportunity we can and will once again have a thriving industry.
http://blogs.forbes.com/wheelsup/2010/12/13/the-tsa-mess-is-business-aviations-golden-opportunity/ Clint White
С этого года Air Partner выступает в роли генерального представителя скандинавского оператора деловой авиации Air Alsie в России и странах СНГ. Мы встретились с директором подразделения частных самолетов Air Partner Дэвидом Макдональдом (David Macdonald).